What Exactly is Digital Transformation?

Nov 30, 2017

Over the past few years, the term digital transformation has steadily been creating buzz among the global industries; yet for all the excitement, few people are confident in what digital transformation actually means. More so, if people don’t understand the core concepts of digital transformation, how can they even be sure as to whether or […]

4 Reasons Why Animated Videos Help You Reach Your Content Marketing Goals

Oct 26, 2017

The use of animated video in marketing is nothing new at this point. In fact, many of the most beloved commercials and advertising campaigns of the past have included some form of animation; whether this is the Geico gecko or cavemen, any of the Kellogg’s animated mascots, or hamsters driving around in a Kia Soul, […]

Why Writing an eBook Will Help Improve with Lead Generation

Aug 29, 2017

Writing an eBook can be an exciting, as well as challenging undertaking. We know this, because we recently published an eBook of our own, “How to Pick the Right Agency”. There is no doubt, an extensive amount of work that goes into creating an eBook, so what sort of benefits does producing one yield? For […]

The Gen Z Gamechangers

Jul 25, 2017

The Internet was a gamechanger for most businesses and professionals, as it changed the way everything worked and how people interacted. However, for me personally the internet was not a gamechanger, it was all I ever knew. Being a member of what the media refers to as “Generation Z”, I was surrounded by technology from […]

Going Live: Exploring the Benefits of Social Livestreaming

Jun 26, 2017

The December release of yet another feature in Instagram and its parent company Facebook, presents a great opportunity for B2C marketing. Instagram and Facebook ‘live’ allow users to, at any time, broadcast live video to all their followers on those platforms, automatically notifying those followers that a livestream has begun. By having livestream notifications be […]

Make an Impact with your Landing Pages (Why 1st Impressions Matter the Most)

May 30, 2017

Two tenths of a second are all it takes for the average internet-user to form an impression of your website. Less than three seconds later, readers have made several more judgements that will enforce upon this initial impression1. That’s all it takes for most to decide whether or not your website is worth their time. […]

Do Print Materials Have a Place in the Digital Marketing World (Yes They Do!)

Apr 25, 2017

The next time you ride the subway, take a look around. The vast majority of people you’ll see will have their heads down, reading the news, engaging with friends and family, all through their smartphone. A mere ten to fifteen years ago, this would not have been the case; back then you might’ve spotted many […]

Case Studies! (Why you Should Reflect on your Work)

Mar 28, 2017

Demonstrating experience is a vital component in the process of winning over potential clients. Yet when it comes down to it, many businesses neglect or make it unnecessarily difficult for clients to view their previous work. With more than 80% of business-to-business companies reporting positive returns from featuring their own case studies1, we’ve decided to […]

The 3 Key Elements of Content Marketing

Feb 24, 2017

At the best of times, developing a content marketing strategy can be confusing; especially if you don’t have a clue where to begin. Fear not! We’ve refined the process of planning a stellar content strategy to just three key points. The right content for the right audience The goal of a well-crafted content strategy is […]

The Demographic Difference Infographic

Oct 25, 2016

Here at Pace Creative, we’re very interested in what motivates people to make purchase decisions, especially when it comes to the difference a generation can make. That’s why we’ve been looking into what makes Gen X tick and Millennials click, who’s consuming what content and where they’re finding it. And above all else, how does […]