Don’t Forget Gen X

Oct 3, 2016

Without definition for nearly thirty years, the cohort that later became known as Gen X is often characterized by fierce independence, which resulted from their demographic being sandwiched between the two larger generations, the Boomers and the Millennials. Growing up during the political scandals of the 1970’s, many of those within Generation X began to develop […]

What Makes a Millennial?

Aug 31, 2016

As of late, the term “millennial” has come to signify a number of things. In regards to the age demographic, it generally refers to anyone born from the early eighties to the mid-nineties. Now that the millennial generation is recognized as being the largest in numbers, marketers seem to be scrambling to appeal to a […]

Social Media in the Hospitality Industry – It’s Time to Get Creative 

Aug 3, 2016

When you think of an eatery, what’s the first thing that comes to mind? Could it possibly be “food porn”? During the astronomical rise of social media; namely Facebook, Twitter and the kingpin of photography, Instagram, our savvy society have changed the hospitality industry as we know it. As it stands it’s not just the […]

The Video Advantage

Jun 29, 2016

Video is an effective and engaging medium. From driving traffic to your agency, to educating your clientele on your business’ history – creating video content is an eye-catching method for getting your point across. Now more than ever, consumers are actively seeking out product demonstrations and reviews before spending their money. This trend towards making informed […]

Keeping Up With the Kardashian’s Content Strategy

Jun 14, 2016

With Instagram, Twitter, Facebook and TV followers that rival the population of a mid-sized country, the Kardashians are quickly becoming the powerhouse brand influencers of this century. But how has clever brand strategy taken TV’s first family from socialite status to superior content creators?   Appreciate that your audience is your most powerful content marketing […]

Understanding the Fold: The Myth of the Scroll

Nov 26, 2015

Above-the-fold placement, a term dismayed designers have heard all too often. Yes the fold exists, but it’s only relevant because whatever is shown at the top of a page should be meaningful. Since screen sizes shift in size based on device and resolution, each user is experiencing a different fold. The function of a smart design […]

A Brief Timeline in Search Engine History

Nov 3, 2015

There was once a point in history when we couldn’t bask in the boundless knowledge and super-human ability to immediately uncover the answer to burning questions. A time when the Internet was chaotic, lacking index and without search engines. With their creation, our ability to find, source and collect information has changed drastically. Take a brief look back at a timeline in search engine history: 1991 – Tim […]

Can SEO be Successful Without Quality Content?

Oct 28, 2015

A little over a decade ago, marketers could create irrelevant, poor quality content, litter it with buzzwords and construct a marketable masterpiece. But the days of search engine hijacking are now long gone. In order to witness any sort of impact on target audiences today, content needs to provide real value to engage readers. SEO […]

Top 5 Ways to Create Share Worthy Content

Oct 23, 2015

Many marketers will tell you one of the major challenges of content marketing is finding the sweet spot between selling your brand and producing useful content. So it might surprise you that almost 90% of consumers actually want to read content created by brands. Yet, this delicate balance can be easily disrupted. If even a […]

Happy Canada Day!

Jul 1, 2015

Happy Canada Day, from all of us on the team at Pace Creative!